Courses
A course people finish
Twelve videos in a folder isn't a course. We build the structure, cut the lessons, put them somewhere with a door on it, and add the pieces that make somebody open it again on a Thursday night.
What gets built
Six pieces, and most people only ask for one
Every course conversation starts at the video. The video is the hard part to skip, and it decides the least about whether anyone reaches the end.
01
Structure and scripting
Module order, what each one is for, and a script that sounds like the person delivering it. Every module opens by naming what the learner already believes, then takes it apart.
02
Filmed lessons, edited
Your footage cut with animated callouts, stat cards and a scored title sequence. A pipeline, not one-off edits, so module twelve costs less than module one.
03
The course itself
A real site, not a folder of videos. Navigation, objectives, progress that saves, and a certificate at the end with their name on it.
04
A door with a lock on it
An email wall and a six digit code login, so you know who is inside and can reach them. No password to forget, no account to abandon.
05
The interactive pieces
Calculators, quizzes and simulators that live outside the video. These get screenshotted and sent to a friend. A lesson never does.
06
Co-branded editions
The same course wearing a sponsor or an employer, from one codebase. Adding a partner is a config change, not a fork that drifts.
The part that pays for the course
One course. As many editions as you can sell
A course costs money to make once and nothing to make again. The same twelve modules run as your course, as an employer benefit, and as a sponsored edition carrying a partner mark. All from one codebase.
One configuration object drives every sponsor position at once: the bar under the navigation, the payoff card, the callout inside the module, the certificate. Nobody hand edits four files and misses one.
No sponsor
Renders clean. Not a dashed placeholder box, which reads as unfinished. The slot simply isn't there.
Showing a prospect
One URL parameter turns every sponsor position into a marked outline, so you can walk a partner through exactly what they'd get, with nothing built yet.
Sponsor live
Their marks in all four positions, landing pages wired, their name on the certificate the learner keeps.
The interactive pieces
Nobody has ever forwarded a video lesson to a friend
They forward the calculator. A tool that shows somebody their own number does in fifteen seconds what a module does in twelve minutes.
Calculators
Quizzes and profiles
Simulators
Translators
Twelve of these are live. Each is one self-contained page, so it can sit inside a module, go out in a newsletter, or be a landing page, without being rebuilt.
The other half
A course is a room with one person in it
A live room asks two hundred people for something at once. A course asks one person, at eleven at night, on a phone.
The mechanics are shared on purpose. The calculator on the course page is the one the room runs on their phones. The presentation feeds the course and the course feeds the presentation.
Built so far
- 12 modules, scripted, filmed and edited
- 4 co-branded editions from one codebase
- 12 interactive tools and calculators
- An email gate, a code login and a completion certificate
What it costs
A course is one number, and it starts at $2,500
Starting prices. You get a fixed number in writing before anything is built. There is no per learner fee, so a course that goes from eighty people to eight thousand costs exactly the same to run.
Fixed price
from
$130
A presentation you already have
You bring the deck. We put a live room behind it, so the slides you were giving anyway start asking the audience for something.
Timeline3 days to a week
- A room that opens with one button, and a QR that carries the code
- Polls, answer walls, audience calculators, anonymous questions
- A working static version of every beat, for when the wifi dies
- A run of show, so you know what to say on the slide that asks
Fixed price
from
$340
A presentation we build
You have the presentation in your head and nothing on a screen yet. We build the deck and the room together, so the interactive beats are designed in rather than bolted on.
TimelineOne to two weeks
- The deck itself, written and designed against your brand
- Everything in the line above, built into the slides from the start
- The moments chosen with you: where they vote, answer, ask, calculate
- A rehearsal pass on the real room before the real date
Start here
$2,500
A course
The whole thing, not just the video. Structure, scripts, edited lessons, the site they live on, a door with a lock, a certificate at the end.
TimelineYour filming sets the pace
- Module structure and scripts that sound like you
- Your footage cut with callouts, stat cards and a title sequence
- The course site, an email gate, a code login, saved progress
- Yours outright, including the repo and the hosting account
Ongoing
$50
an hour
Anything after that
No retainer. Once it is built it mostly just runs, and paying monthly for a few small edits is paying for nothing. This is also what covers a deck that grows after we have quoted it.
TimelineUsually same week
- A fresh room for every date you present it again
- New slide, new number, new logo, new audience
- Slides added mid-build, past the count the price was quoted on
- Billed to the quarter hour, agreed before it is done, itemized after
Common questions
- What does it cost to build an online course?
- A course starts at $2,500, and you can pay for it right here: structure and scripts, your footage edited into lessons, the course site, an email gate and code login, progress that saves, a completion certificate. After that it mostly runs itself, so there is no retainer. Changes are $50 an hour, and in the months you need nothing you pay nothing. There is no per learner fee, so eighty learners and eight thousand cost the same to run.
- Do I pay up front?
- Yes, once the price is fixed. We scope the course with you first, then you get a number in writing and a link to pay it, and the build starts. We do not take money before there is something specific to quote on. Card, Apple Pay or Google Pay, or an invoice on Net 15 if your finance people need one. A course that grows after it is scoped, an extra module or a co-branded edition, is quoted separately rather than absorbed quietly.
- What does RUKUS build for an online course?
- All of it. Structure and scripting, filmed lessons edited with animation and sound, the course site, progress tracking, an email gate and login, a certificate, and the calculators that get shared outside the course. A twelve module course has shipped this way, in four separately branded editions.
- Do we need a course platform like Teachable or Kajabi?
- No. A hosted platform charges per member, owns the learner relationship, cannot be co-branded for a sponsor, and cannot hold a calculator that behaves the way you want. A course built as its own site costs nothing per learner, carries as many sponsor editions as you sell, and is yours including the repository.
- What is a co-branded edition?
- The same course, wearing a partner: an employer offering it as a benefit, or a sponsor whose logo sits in defined positions through the course and on the certificate. It is driven from one configuration object, so adding a partner cannot change what another partner sees, and a prospect can be shown their positions before anything is built.
- Can you produce the video too?
- Yes. On-camera footage edited with animated callouts, stat and quote cards, a scored title sequence and licensed music, captions on every module. It is a pipeline rather than one-off edits, which is why the tenth module is cheaper than the first.
- How do you get people to finish?
- By giving them something to do. Progress that visibly saves, a certificate worth having, and interactive pieces between the lessons that are more fun than the lesson was. The tools are also the marketing: a calculator gets shared and a video lesson does not.
- Who owns the course when it is finished?
- You do: the repository, the hosting account, the source video and the design system. Domains and hosting accounts are registered in the client name from day one, so a handover is an invitation rather than a negotiation.